Strategic Business Advising

You've Built Something Valuable. Is It Working For You...Or Are You Working For It?

You started your business with a vision. But somewhere along the way, the day-to-day demands took over. Now you're:

  • Working longer hours but seeing diminishing returns

  • Struggling to find the right strategy to scale beyond your current plateau

  • Feeling overwhelmed by all the possible directions you could take

  • Watching competitors with inferior products somehow capture more market share

  • Wondering if your current business model is sustainable for the long term

  • Missing opportunities because you're stuck in operational details

  • Questioning if there's a better way to leverage your expertise

What if your business could grow without requiring your constant attention and firefighting? What if you could create systems that generate consistent results while giving you back your time and energy?

The Core Challenge: Growth Without Sacrificing Quality or Vision

The greatest struggle founders and business owners face is scaling their business without losing what made it special in the first place. When you're small, you control every aspect of customer experience and product quality. As you grow, maintaining that standard becomes increasingly difficult.

Most business coaches offer generic advice that ignores your unique market position, company culture, and vision. They push tactics without understanding your specific goals or the nuances of your industry.

I take a fundamentally different approach.

The Strategic Growth Framework: Build Once, Benefit Forever

After advising hundreds of companies across virtually every industry and stage, I've developed a proven methodology that creates sustainable growth without sacrificing your core values or burning you out.

My Strategic Growth Framework focuses on creating leveraged systems in three critical areas:

  1. Market Positioning & Revenue Architecture - Developing a unique market position that attracts ideal clients, builds your authority, creates network effects, and builds multiple revenue streams that reinforce rather than compete with each other

  2. Operational Excellence & Team Development - Creating workflows and processes that scale smoothly while building a team culture that preserves your company's values

  3. Strategic Technology Integration - Implementing the right tools and platforms to multiply your effectiveness without unnecessary complexity

  4. Scale Yourself + Still Have Time For What Matters - Accomplish your goals, feel fulfilled, and get the success you deserve while ensuring you have sustainable energy physically, mentally, and emotionally to show up as the person you want to be throughout your life.

This approach doesn't just solve today's challenges - it builds resilience and adaptability into your business for whatever comes next.

What Real Results Look Like

Food CPG Founder: "I was burning out trying to do everything myself when I started working with 2122 Coaching. We were able to better prioritize our roadmap, optimize our selling channels, create a focused fundraising strategy with $3million raised, and get recognized by major celebrities."

Regional Business Owner: "After 4 months, we had a clear exit plan, we knew what our ideal life looked like after retirement, and we were able to make clear decisions after years of inaction."

Platform Founder "We were 8 months behind our development roadmap, our technical co-founder was having a hard time balancing their full time role with our startup, and we weren’t sure how to charge while in Alpha. After just two session, we had 6 months of priorities, a pricing strategy, and a sales pipeline established."

Solopreneur “ I was having a hard time growing my business while making time for my family, and getting enough sleep to function the next day. I knew how to sell another business but had trouble selling myself as the product or service.

“ Thank you - you have no idea how much you actually changed my life.”

1:1 Founder + Business Owner Advising

making time for what matters while doing good

I love working with founders and leaders who want to live fulfilling, mission-driven, and healthy lives while building their businesses and pursuing their dreams.

As a strategic advisor and angel investor, I help with everything from your go-to-market plan, de-risking your revenue streams, scaling your operations (and yourself), and crystalizing your investor pitches, business plans for bank loans, hiring, and culture building.

We will take a holistic look at paying yourself enough, understanding where your priorities vs. efforts are really going - and how to take care of yourself, while taking care of your business, team, family, and community.

Our 1:1 Advising sessions will be

  • Personalized

    Our initial sessions will be dedicated to assessing your current levels of satisfaction across multiple areas of your business, career, and life, identifying your values, personal mission in life, your true prioritiies and how we can transform your business and life.

  • Targeted

    Everyone has blocks or unconscious limiting beliefs when it comes to achieving their big goals in life. I’ll work closely with you to help identify and overcome your triggers.

    We'll build a step-by-step roadmap that helps you accomplish your goals, breaks them down into priorities, and helps you make continuous progress without the overwhelm and gets you home for dinner.

  • Inclusive

    Curiosity and execution are the ways we’ll succeed. Any medium through which we work and all interactions will be a safe, inclusive, accessible, and equitable space for all.

“My experience has been absolutely incredible! I left each session with actionable items, a great sense of relief and a clear plan forward.” - THEA C.

The Business Advising Experience: Tailored to Your Unique Situation

There is no one-size-fits-all approach to business success. Your challenges, goals, timeline, and personal work style are unique. That's why my advising experience is completely customized to your specific situation.

Personalized Approach

Instead of forcing you into a rigid framework, we collaborate to identify what will create the greatest impact in your specific business while honoring how you work best. This might include:

  • Designing workflow systems that match your natural energy patterns

  • Developing frameworks that leverage your strengths rather than fixing "weaknesses"

  • Creating communication structures that reduce stress while improving team performance

  • Building time management approaches that work with your life, not against it

Work Smart Without Burnout

Success shouldn't come at the cost of your health or relationships. Together, we'll:

  • Identify and eliminate unnecessary tasks draining your energy and time

  • Design systems that create results without requiring constant attention

  • Develop boundaries that protect your creativity and strategic thinking time

  • Create recovery practices that sustain your performance over the long term

Whole-Life Integration

Unlike traditional business advising that treats business as separate from the rest of life, I recognize that true success means showing up as your best self everywhere:

  • Aligning business practices with your personal values and priorities

  • Creating schedules that accommodate family time, health, and personal interests

  • Developing leadership approaches that feel authentic rather than draining

  • Building a business that serves your life, not one that consumes it

Who This Is For

My business advising service is specifically designed for:

  • Established businesses that have been in operation for at least 1 year

  • Businesses generating at least $45K in annual revenue

  • Founders and owners who want to grow without sacrificing their wellbeing

  • Leaders seeking systems that create more results with less personal effort

  • Business owners ready to transform how they manage their time and energy

If you're still in the idea stage or just launching your business, my Thriving Business + Fulfilled Life Coaching Package would be a better fit for your current needs. This comprehensive program helps potential and new entrepreneurs to build solid foundations from the start.

This approach is not for those looking for quick fixes, get-rich-quick schemes, or those unwilling to examine how their personal habits and mindsets impact their business outcomes. My clients value sustainable growth over burnout-inducing hustle culture.

About Me: Decades of Experience, Hundreds of Success Stories

I've spent over 20 years working across the business spectrum - from early-stage startups to established enterprises across tech, consumer products, professional services, and beyond. I've personally advised hundreds of businesses on:

  • Go-to-market strategy development that created 7-figure launches

  • Fundraising campaigns that secured millions in investment

  • Revenue diversification that increased stability and profitability

  • Exit planning that maximized valuation and ensured founder legacy

  • Technology implementation that transformed business capabilities

  • Management of $100million+ of product lines

  • Active Angel Investing + Venture Capital Experience to advise you on the other side of the table

What sets my advising apart is that I've lived through the challenges you're facing. I've built and scaled businesses, navigated market shifts, and developed the pattern recognition that only comes from working with companies across industries and growth stages.

I bring strategic thinking, practical implementation, and holistic whole-life integration - for the vision to see what's possible and the operational know-how to make it happen.

Investment and Next Steps

Strategic Advising Partnership

A 6-month engagement designed to transform your business model, operations, and results. Includes biweekly strategic advising sessions, custom framework development, and implementation support. We meet 2-3x per month for 60-minutes.

Investment: Starting at $5,500/month for 2 founders, or $6,500/month for teams of 2+

Focused Initiative Acceleration

A 90-day intensive focused on one specific area: market positioning, revenue diversification, operational excellence, or team development.

Investment: Custom Pricing

Leader Strategy Day

A 5-hour intensive to diagnose challenges, identify opportunities, and develop a clear path forward. Perfect for making critical decisions or breaking through plateaus. Full Detailed Roadmap + Analysis post- strategy day with additional accountability and trouble-shooting with two additional check-ins at two-weeks and one-month post session.

Investment: $3,500 (one-time payment with payment options available)

Intensive Deep Dive Session

A 90-minute Intensive Session to deep-dive on one specific topic. 25-Minute accountability check-in four weeks later. Includes resources and tactical steps.

Investment $499

Ready to Transform Your Business?

The difference between businesses that plateau and those that thrive isn't luck—it's strategy, systems, and support.

If you're ready to build a business that grows without consuming your life, let's talk.

FAQs

How is this different from other business coaching programs?

Most business coaching is generic—the same advice regardless of your industry, stage, or goals. My approach is completely customized to your specific business, based on experience with hundreds of companies across industries. I focus on implementation, not just advice.

Do you only work in the us?

I work with clients around the world! I have many clients in the UK & EU, as well as those who are global citizens & digital nomads.

What are your packages?

You can review all my packages and products here

Do you offer payment options?

YES! I offer several payment plan types for all coaching and advising packages which we can discuss in the discovery call.

What does 2122 mean?

The meaning behind the name is simple. We were founded in 2022, and my goal is to help companies and individual legacies be around for the next 100 years (which would be 2122). Whether we’re buehind the name is simple. We were founded in 2022, and my goal is to help companies and individual legacies be around for the next 100 years (which would be 2122). Whether we’re building your dream business or coaching you to new heights of personal and professional growth, I’m invested in your long-term success — not just a transactional engagement.

Do you only work with tech companies?

No. While I have extensive tech experience, I've worked with businesses across industries—professional services, e-commerce, manufacturing, healthcare, and more. The principles of strategic growth apply across sectors.

What if I'm not sure which option is right for me? That's exactly why the Clarity Call exists. We'll discuss your specific situation and goals, and I'll recommend the best approach. There's no obligation, and you'll walk away with valuable insights regardless.

'm not sure if I'm ready for this level of investment... Consider this: What is the cost of staying where you are? What opportunities are you missing? What is your time worth? My clients typically see a 5-10x return on their investment within the first year.